Art with Heart is a hypothetical non-profit organization dedicated to providing art education to underprivileged children whose schools have cut arts funding. This would be a way to get students from inner cities off the streets and involved with the community.
My target audience is children and teens ages 4-18 and their parents. With that in mind, I chose a logo that would appeal to the children. I used bright colors and fun fonts. I chose a heart shaped artist palette as my mark because I felt it reflected the name of the company the most.
For my collateral, I chose to do shirts, sketchbooks, an info graphic and a small postcard. The shirts are simple with just the mark in the middle. They would be something that the children could wear to show they are a part of the organization. The sketchbooks with the logo on them would be given out to students. The info graphic and postcard, use facts about art education. These would be given out to potential donators.
